Oct 16, 2025
The Wadihuda Institute of Research and Advanced Studies (WIRAS) proudly congratulates Fathimathu Zahra E., a second-year M.Com student, and Neethu T., Assistant Professor in the PG Department of Commerce, for the publication of their joint research paper titled “Impact of Pester Power on Purchasing Decision of Parents with Special Reference to Pazhayangadi, Kannur District, Kerala.”
The paper was published in the International Journal of Progressive Research in Engineering Management and Science. This significant work explores the influence of children's persuasive power on parental buying decisions, contributing valuable insights to consumer behavior studies. WIRAS commends their achievement and wishes them continued success in their academic and research pursuits.
