Oct 16, 2025
Ms. Shahina Abdul Salim N.K., Assistant Professor in the Department of English at Wadihuda Institute of Research & Advanced Studies (WIRAS), has published a research paper titled “Linguistic Strategies of Personalization in Instagram Branding: A Pragmatic and Multimodal Analysis of Indian Brands” in the Journal of Emerging Technologies and Innovative Research.
Her study provides valuable insights into digital branding strategies and linguistic personalization on social media, particularly focusing on Indian brands. The work reflects a remarkable blend of academic depth and contemporary relevance, contributing significantly to the field of research.
